On the other side of the digital front door – part 3

Two different procedures. Two different specialties. Two different patient communication approaches. Yet both practices use the same EHR and patient portal.

Prep for surgery instructions. Paper. Branded folder to put the paper in. More paper on next visit. A call from practice confirming specific surgery time and then get transferred to recorded message with specific pre-surgery instructions. Day of surgery sent home with post-op instructions – more paper.

Prep for procedure instructions. Available on the patient portal under letters. Texts and emails sent with specific prep information. Timed texts and emails for each major step along a defined prep timeline. Post procedure summary and instructions given to me on paper and available on the portal.

Practice variation is real. At times, it’s required and makes sense given different specialties. But not always.

So how were these two different experiences from a patient communication perspective? For me, there is a comfort having paper – can easily refer to it when needed. That is, if you know where you put it – hence the branded folder they give you. In the other situation, there was a very prescribed set of timed pre-procedure steps so the texts/emails at specified times telling me what to do was helpful.

What wasn’t such a good patient experience? Continue reading

Great techspectations: learning from retail

If you are like me, you’ve recently done some online shopping – if not for holiday gifts, then for yourself. And your experiences have probably ranged from easy and awesome to  frustrating and canstockphoto20876918difficult.

Without naming any companies, I’ll describe the optimal experience, but also what we all too often run into.

The most satisfying experience is when the retailer already has some key information about you so the transaction can be completed with just a couple clicks; they also offer a real-time chat with a service rep if you need it.  We keep going back to those sites.

The frustrating ones are confusing: too much back and forth between multiple screens and not at all intuitive. If something is backordered, they don’t tell you until the end of the process. Then, you have to start over and give your information again. In the end, you may get the product you want (or something close) but it took too long and was difficult. Continue reading