What makes an effective sales approach?

HIMSS23 is less than two weeks away. The second annual ViVE event happened last week. It is a busy time of year for healthcare vendors and their sales staff. I’ve been on both sides of this relationship – for many years as CIO and buyer and for fewer years selling services. It gives me a unique vantage point.

Buyers attending these conferences will be looking at vendors who have solutions they need now (and have budget for) and vendors who are new and interesting with innovative and niche solutions that they may want to explore further in the coming year (explore is the key word here). And they will be meeting with their current vendors to strengthen connections and get educated on what is newly available or coming soon as they leverage their existing investments.

Sales staff will be working hard to get the attention of potential buyers. They may even reach that stage of annoying and overbearing. We all know that kind of salesperson.

In my work as principal at StarBridge Advisors, I recognize it’s all about relationships. As I said in a previous blog post, it’s not just about who you know. It’s about who you are and how you show up with people. You need to be capable and competent with the right knowledge and experience, but also honest and authentic with high integrity. That’s what it takes to be successful in a business that is all about relationships. One of the best pieces of sales advice I got from a colleague was the “know-like-trust-need” model. People need to know who you are and what you can do, they need to like you, and they need to trust you. If you have all that, when they need you, they’ll call you. Simple. That’s why I focus on relationships.

My husband and I were recently on the buyer side of a sales discussion. By the end I thought, this will blog, meaning, there’s a kernel here to learn from and share. So, what happened? Continue reading

Vendor relationship management revisited

For IT leaders, effective vendor relationships are critical. In previous blog posts, I have provided guidance on creating win-win relationships and outlined what makes up a successful ongoing vendor relationship.

I am currently serving as interim CIO at Boston Children’s Hospital, the fourth health system I have served as an interim IT leader since 2016. I am experiencing vendor relationships and the challenges of vendor management all over again. Revisiting some of my own advice has been useful to me so I decided I would share it again with my readers.

12 tips for effective vendor management is a useful refresher worth another look. Let me know if I missed anything.

I would love to hear your stories of vendors who stepped up as true partners with health system IT teams to find creative solutions, expedite deliveries and provide extraordinary customer service during the pandemic. After all, 2020 was a test for all kinds of relationships.

Related Posts:

Keys to successful vendor management

What to expect from your vendors

12 tips for effective vendor management

An EHR implementation involves more than just the EHR vendor. As we approach the November 1st Epic go live at the University of Vermont Health Network, the interfaces and interdependencies with other canstockphoto26237556 (1) VRMvendors become more critical. As we review issues and risks that need executive level attention, multiple vendors are involved. Whether it’s ensuring their system implementation and interfaces are ready on or in advance of November 1st, or it’s a product that we already use that just needs to work in a new environment, we are counting on them to share our sense of urgency and deliver as expected.

As I assist with some of these vendor relationships and escalations, I’m drawing on many years of experience with IT vendors – both software and infrastructure. We are fortunate to have a strong supply chain management team that partners with IT. They are involved from early on in vendor evaluations through contracting. They stay connected to IT and step in to lead or assist when we have vendor issues after implementation.

Two of my previous blog posts provide guidance on creating win-win relationships with vendors. In “Keys to successful vendor management” I outlined some key success factors:

  1. A good product roadmap: It should be clear what core solutions are available now and what their path forward is for the next several years.
  2. More service than sales – a strong service culture should be evident in the sales cycle and demonstrated throughout the duration of the relationship. A focus on service should be engrained in every one of their employees.
  3. Total Cost of Ownership (TCO) – you and the vendor should develop this together. It should include initial one-time fees, ongoing costs for their products and services, all required 3rd party products, and your internal staff. There should be no hidden costs or “gotchas” later.
  4. Reputation – be sure to do your in-depth reference checks. Colleagues in similar organizations are a great source of honest, candid information and experience – good and bad. If your vendor is going to host or manage the application/service for you, check on the change management and operational maturity with colleagues and references. Resources like KLAS, Gartner and others can be leveraged as needed.
  5. Solid contract – once it is negotiated and signed, you may never have to look at it again. But if you do, ensure you are protected.  There is growing market consolidation among larger vendors; start-ups are often acquired by larger firms. Ensure you are protected under these scenarios. Ideally you have someone in your Legal or IT department who focuses on technology contracts and knows the common issues and standard terms.
  6. Implementation – your vendor should provide onsite resources that are integrated with your internal team. Issues tracking and resolution is a joint effort. Status reporting should be a shared effort with a very objective, accurate view.  It should include an executive dashboard on status, milestones, issues and budget.
  7. Escalation – problems will inevitably occur. Escalation process should be clear from the start with a point person for both the vendor and your organization.

Continue reading

Guide to HIMSS18 – onsite or remote

If you work in health IT, you know that the annual HIMSS conference is the biggest annual industry event whether you are headed to Las Vegas next week or not. The number of emails, blog posts, social media HIMSS Blog Imageposts, and articles providing guidance and recommendations on HIMSS18 continues to grow with just a few more days before it all begins.

With so much info out there, I decided to pull together a few more resources that might help in your final preparation:

Here’s the good news! You don’t have to attend to benefit from all that’s happening there. HIMSS TV will be launched for the first time ever. There will be live coverage from the conference. You can also follow on Twitter using #HIMSS18 or specific hashtags for your area of interest.

Whether you are attending in person or following the happenings from a distance, the “Official HIMSS18 hashtag guide” will help you focus in on your areas of interest. And of course you’ll want to follow all the social media ambassadors.

Check out “HIMSS – are you ready?” from StarBridge Advisors to see our principals’ top picks for this year – mine are #WomenInHIT, #HITventure and #Connect2Health.

If you are still trying to pick your education sessions, the topical guides provided by HealthITNews as “Don’t Miss Education Sessions” may be helpful to review.

HealthSystemCIO.com has a special HIMSS18 Preview aimed at CIOs and health IT leaders you’ll want to check out.

Are you an introvert? Continue reading

What to expect from your vendors

You are past the big go live. You and your team are focused on optimization, enhancements, ongoing support issues, and upgrades. So, what should you expect from your vendor in this ongoing relationship?canstockphoto10856287

I have worked with all the major EHR players and many other IT application and infrastructure vendors over the years. I have worked with three of the major EHR vendors just in the last 18 months given my interim CIO engagements.

My post “Keys to successful vendor management“ covered the importance of the product roadmap, service, total cost of ownership, reputation, contract, implementation, and escalation.

It’s time to look at the ongoing vendor relationship that clients should expect. Vendors, take note. I assume most of your clients would share this view. There’s a reason that the KLAS Research reports carry a lot of weight for CIOs, they are vendor evaluations from their peers.

Whether it is a large, proven vendor or a small start-up, here’s what you should expect: Continue reading

Countdown to HIMSS17 – Part 2: Vendors

The countdown to HISS17 continues. As I wrote last week, the best way to think about it is in three ways – education, vendors, and networking. This post is the second in a three-part series – focusing on vendors.canstockphoto10546354

If you already registered, you have been inundated with vendor emails and snail mail since then. The ginormous exhibit hall beckons when you get to Orlando. So how do you make the vendor aspect of HIMSS17 as productive as you can?

Here are some tips to consider based on many years of navigating the exhibit floor:

Meeting with your current vendors – I’ve talked with colleagues in the past who always start here. They schedule meetings in advance or stop by just to say hello at all their primary vendors’ booths. I never fully understood this. Maybe I was a CIO in an organization with mostly internally developed systems for too long. You can connect with your primary vendors throughout the year so do you really have to spend a lot of time with them at HIMSS? It’s up to you and your specific needs and issues. If you want to see the Continue reading

In a bow: HIMSS15 wrap up

The biggest HIT event of the year is over – more than 43,000 attendees, over 300 education sessions, and over 1,200 exhibitors. Say what you want about the long taxi lines at the end of the day, all in all the service provided by HIMSS, hotel and convention staff was great. Say what you want about the slow performance of the HIMSS15 mobile app, there were many other ways to find out what was happening and where you needed to be. I will say though that our UMHS users would be all over me if our systems had such slow performance – I guess for an app that has the life cycle of a 4 day conference, you can get away with it. But let’s hope for improvements next year!

I’ll leave the deep analysis on market trends, vendors, and big announcements to the professionals who write for a living. I have a day job to get back to. But I will share a few highlights and thoughts after my time in Chicago: Continue reading

Keys to successful vendor management

What makes a great vendor-client relationship? If you are in IT management you have probably experienced ones you thought were model relationships and ones you wish you had never gotten into. After 30 years in health IT management I have seen the full range.

HandshakeI’ve been on both sides of the table over the years, I’ve been a buyer of products and services as CIO. I have been a seller of products and services with a software vendor and a consulting firm.

I always tell prospective vendors that I understand their business models. I don’t want to waste their time or mine.

If we don’t need their services or products at this point, I will tell them so. No need for further conversation. But it’s always good to keep the door open for the future: needs may change and their solutions will evolve. Continue reading