Tag Archives: social media

What’s YOUR personal brand?

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We all have a professional network, big or small. It may be people we know well and have worked with at some point. Or people we’ve met briefly at a conference and agreed to keep in touch. Or people who canstockphoto18694235 (1) personal brandhave reached out to us to connect on social media channels after seeing our profiles.

While you may not think you have a “personal brand”, you do have a professional reputation.  The idea of having a personal brand may have invoked thoughts of vanity in the past. But not in this technology enabled social media world we live in.

So, what is your personal brand? Are you consciously creating it? How do people see you publicly online and in person? What are you known for? These are all questions you should be able to answer.

One of the first ways I thought about it was when I re-initiated my Twitter account several years ago and had to write my profile. At the time, my account was private. A colleague who was advising me on social media told me that was my first mistake. Twitter is meant to be public – I shouldn’t have to approve who can follow me. More importantly, he said my profile should capture in just a few phrases who I am and what’s important to me.

I recently saw a blog post by Janet Mesh from one of our partner firms, Healthcare IT Leaders, titled “How To Boost Your Career With An Online, Personal Brand”. I was reading along thinking, yup, yup I do all that. Then I was pleasantly surprised and grateful to see that I was used as an example. Thanks Janet and Healthcare IT Leaders!  And thanks to all those who gave me encouragement and advice to get started in a focused way building my social media presence several years back. Continue reading →

2018 Countdown – top 10 blog posts

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It’s the time of year for top 10 lists and countdowns so I’m adding mine to the mix. These are my most read blog posts from 2018. If you missed any of them first time around now is your chance to check them Top10out.

I cover a range of topics and it looks like readers appreciate the variety. Here are the top 10 as measured by total views with a countdown from number 10:

#10 – Find your voice, a mentor and be bold – Career advice is always a popular topic whether you are early or late in your career.

#9 – What does a high value conference look like? – There are many ways to spend time and money on professional development, some conferences provide unique value.

#8 – Family ties – we all have a story – It’s important to know where we come from to understand who we are.

#7 – Technology making a difference at scale – One of my personal favorites! The power of technology takes many forms. In Africa, drones can be lifesaving.

#6 – 8 Signs of a strong security culture – Security is always a topic of interest as threats continue to increase and organizations are challenged to keep up. Continue reading →

7 HIT blog and podcast recommendations

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I started blogging in 2014. It was a way to share experiences from many years as a health IT leader and to teach others. When I see the number of subscribers to my blog and 100,000 views to date, I think it’scanstockphoto58340963 (1) subscribe fair to say my blogs are having an impact. As long as that’s the case, I will keep blogging.

I was honored to see my blog named for the second year in a row to HealthTech’s Must-Read Health IT Blogger List. Here are some of the ones on that list that I plan to start reading more regularly:

Susannah Fox – She is the former CTO of HHS and covers a range of topics to help people and organizations navigate at the intersection of health and technology.

Inside the Mind of a Healthcare CIO by David Chou, Vice President / Chief Information & Digital Officer for Children’s Mercy Kansas City – I knew David was prolific on social media. I regularly read and share his content. But I didn’t realize that he was also writing a regular blog on a range of topics from his CIO experiences.

Health IT Buzz from ONC – This is a great way to keep up with what is coming from The Office of the National Coordinator and their perspective.

Health Populi by Jane Sarasohn-Kahn – I have met Jane at a few conferences in recent years and always find her insight and analysis to be very enlightening. She covers broad trends in healthcare. Something every IT leader should be tracking.

AAMI Blog – I may be biased as an AAMI board member, but I think all IT leaders need to be keeping tabs on what the issues are in the health technology management (HTM) world. Continue reading →

Advice for bloggers: valuable content and discipline

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In the early 2000s, there was an explosion of blogs, but I never pictured myself as a blogger.  But that changed four years ago when I started a weekly blog to share my health IT experiences and insights with canstockphoto13207113others.

It is a weekly discipline I’ve maintained ever since.

I love data. So, I look at the statistics on views per week and per post. I’ve published over 200 blog posts and have had close to 100,000 views.

Over the four years, the posts on lean are by far the most popular – 6 of the top 20 posts – including huddles, visual boards, Gemba walks, and use of an A3. The lean community shares content broadly and openly as they learn from one another. A very good practice! So, maybe I shouldn’t be surprised at the popularity of these posts.

I ask myself “what generates views”? Is it the opening tease and blog title that attracts readers? Is it the title or general topic that causes subscribers to read a blog when they get the email notification? Is it the re-publishing by other publications or links from other sites?

Despite all the analytical tools and articles available on how to increase blog subscribers and readers, it comes down to valuable content. Yes, the catchiness of the title and the use of keywords make a difference. I learned that decades ago writing headlines when I was editor of my high school newspaper. But back then the world of content was all paper; now you can search for anything online in seconds. We all know that on social media you must compete for “eyeballs.” Hence, the importance of keywords.

When I first considered starting a blog, I sought out an expert to give me advice. I called Anthony Guerra at HealthSystemCIO.com. Was it a crazy idea or should I go for it? He encouraged me early on and I’m truly grateful for that. It helped me go from considering blogging to actually being a blogger.

I’ve learned how important amplification is in the world of social media: tagging people, likes, comments, and shares. Then there’s “going viral” – nobody knows the secret formula to that. Continue reading →

Facebook: cute pics, political organizing or privacy threat?

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Chances are you are on Facebook. More than 2 billion people around the world are active monthly users. I joined in 2006 because my brother said he wouldn’t send pictures of his first grandchild by email canstockphoto7547507 facebookanymore – I could see them on Facebook instead. I joined. And then I soon figured out it was a great way to keep in touch with family and friends around the country.

I have always been suspicious of apps that I could sign into through Facebook. I didn’t want uncontrolled data sharing. I did not answer the many Facebook quizzes; I had heard someone say that the answers were probably building a profile on you for who knows what purpose.

I sometimes check out a sponsored ad if the product really grabs my attention, but I rarely purchase it. It’s an online shopping/browsing thing like looking at catalogs that still come in the mail.

I am vocal about my politics in my original posts, my likes, comments and shares of other posts. And I have joined certain private groups that share my politics. So yes, somewhere there is a profile on me and my politics.

On Twitter, I try to maintain a professional presence as much as possible and leave politics for my Facebook circle instead. I have read so much about online harassment of women on Twitter, and we do have a President who appears to be the cyberbully-in-chief.

With the latest exposure that Cambridge Analytica used Facebook data on 50 million Americans to influence the 2016 election, I am questioning how we can protect our personal information yet continue to utilize social media platforms and all the good they bring: keeping families and friends in touch or accelerating social movements around important issues. Continue reading →

Another anniversary worth noting

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canstockphoto13207113This week marks three years of blogging for me. People still ask me where I find the time and how I get ideas for topics. My answer is always the same. I make it a weekly discipline – shaping the ideas during the week, writing a near final draft on Thursday night, then finalizing and publishing it first thing Friday morning. The ideas continue to flow though I’ll be the first to admit there are some Thursday nights when I’m still looking for inspiration.

Just think how I felt the Thursday when I saw this tweet from someone I follow?

“Tomorrow is Friday and we all know what that means! No, not just Cinco de Mayo but @sgschade blog comes out! #anticipation”

No pressure I thought. Fortunately, it was the week I had shadowed a nurse and my blog topic was obvious.

By the numbers, there have been close to 75,000 total views. Who would have thought that three years ago? I remember someone asking me who I thought would read my blog besides my family and close friends. Believe me, I have a small family who doesn’t always read it and few close friends. Continue reading →

Learning from the annual industry list ritual

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Holiday gift lists, baking lists, family fun lists while kids are out of school and “honey do” lists while off from work…..we have personal to do lists everywhere. But as the year ends, it’s interesting to canstockphoto18647021look back on some of the industry based 2016 lists and look ahead at what to expect in 2017.

I’ve compiled some of the most interesting health care and technology lists to share as we approach this annual turn of the year. You’ve probably seen some of them already.

There are the best places to work lists where we can all learn best practices to attract and retain talent in a competitive market: Modern Healthcare’s Best Places to Work in Healthcare 2016 and Becker’s 150 Great Places to Work in Healthcare 2016. And more specific to IT, there is Healthcare IT News’ Best Hospital IT Departments 2016. Check out their profiles and possibly get some new ideas to apply in your own organizations. Continue reading →

2 years later

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With this post, I’ve reached a key milestone – 100 published posts in 2 years of blogging. I have maintained my discipline of writing a weekly post except for one or two vacation breaks and a short gap canstockphoto13207113as I migrated to a new hosting service earlier this year.

With over 650 regular subscribers and more than 52,000 views to date, my writing is reaching a wide audience. In addition, many of my blogs are re-published on various health IT online sites for an even greater reach. And I’ve been named to various social media influencer lists. Knowing that I’m having a positive impact is what keeps me finding the time to write each week.

The most read blog was “New year, next chapter“.  Many people were interested in the professional and personal transition I was making in leaving the University of Michigan Health System. I decided to go on my own offering consulting, coaching and interim management so I could live near my daughters and grandchildren. I also wanted more flexibility in my life at this stage in my career. Many colleagues have said they are watching me and hope to learn from me as they reach a similar stage in their career.

As the interim CIO at University Hospitals in Cleveland, I have had plenty of new topics to cover, similar yet different from my previous experience. In my first four months, I’ve written about IT governance, lean, innovation, customer service and project ownership. Continue reading →

A year of blogging. . .

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People often ask me, “How do you find time to write”? I have been writing this blog every week for over a year. A very senior leader in our organization who always compliments my writing told me recently, “If you can find time to write it, then I can find time to read it”. I appreciate all the comments on the posts where people share their own perspective and stories.

It is a weekly discipline. But knowing that the content is appreciated and has an impact keeps me going. Writing has also been a great method of reflection for me – Hansei as the Japanese call it.

I guess with over 450 subscribers and more than 27,000 views to date, it’s more than just my family and closest friends who are reading it – that’s all most bloggers ask for.

Regular subscribers get an email notification for each new post. Beyond that, how do I reach readers? I promote each post through the usual social media channels – Facebook, LinkedIn and Twitter — each of which has its own particular audience. I also promote my posts through Next Wave Connect, a social media platform focused on health care.  I’m grateful to Anthony Guerra and Kate Gamble at HealthSystemCIO.com for re-posting most of my blog entries; my CIO colleagues who aren’t connected on social media will see them there. And now I publish some posts directly on LinkedIn at the request of one of my connections. He said it would make it easier to share with all of his connections. Continue reading →